Project Overview
The OEM Integration Platform supported data exchange and digital-service integrations across automotive original equipment manufacturers and dealership endpoints. My work focused on product analytics, behavioral insights, delivery coordination, backlog readiness, and data-informed roadmap prioritization.
Platform Scale
Key Contributions
Product Analytics
Analyzed user interaction data across digital scheduling and service applications to identify feature-adoption patterns, session depth, experience gaps, and funnel drop-off points.
Roadmap Prioritization
Conducted quantitative product discovery and platform-usage analysis to provide evidence supporting roadmap decisions for OEM integration capabilities.
Measurement Readiness
Embedded event-tracking requirements and analytics acceptance criteria into product backlogs so teams could measure feature performance after release.
Agile Delivery
Supported Agile delivery through user stories, backlog refinement, cross-functional coordination, sprint planning, and release-cycle management.
Enterprise Integration
Worked within a high-throughput SaaS environment that connected multiple enterprise systems, OEMs, dealership applications, and customer-facing digital-service workflows.
Stakeholder Communication
Translated quantitative findings and technical delivery requirements into actionable recommendations for product, engineering, operations, and leadership stakeholders.
Product Delivery Workflow
1. Discover and define
Partnered with product and delivery teams to clarify user needs, integration dependencies, platform requirements, and measurable business outcomes.
2. Instrument and measure
Defined tracking requirements, success metrics, adoption indicators, and analytics acceptance criteria as part of product backlog planning.
3. Analyze platform behavior
Evaluated usage data, feature adoption, transaction trends, and funnel drop-offs to identify areas for improvement and prioritization.
4. Inform delivery decisions
Shared insights with stakeholders to support roadmap prioritization, product enhancements, scalable integration delivery, and user-experience improvements.
Skills Demonstrated
Professional Impact
This experience demonstrates my ability to work at the intersection of product strategy, enterprise technology, analytics, Agile delivery, and stakeholder communication. It reflects a data-driven approach to improving integrated digital platforms at significant transaction and revenue scale.